The Effect Of Customer Perceived Value And Brand Image On Repurchase Intention At Primark Fashion Retail (Study On Vocational Edition Iisma Awardees 2022 In United Kingdom)
Tight competition in the globalization era on retail fashion industry can be a threat for a business. Thus, it is important for companies out there to implement differentiation. Based on the brief observation on Primark fashion retail that become one of go-to shopping places in the United Kingdom…