3 dokumen
Leica and Fujifilm are two well-known camera brands that use a slice-of-life advertising style, which emphasizes everyday problems and portrays their products as solutions. However, there has been limited research on the structure and linguistic features of this type of advertisement. This study…
This research analyzes in depth the linguistic features and persuasive techniques used in Instagram captions by three local fashion brands: Lafiye, Satu Attire, and Achetè de Nous. Using Grey's (2021) linguistic feature theory and Kleppner's (1986) persuasive technique theory, this descriptive…
This research aimed to identify and analyze the linguistic features and news values related to business news in BBC and The Guardian Website. This research focuses on 5 linguistic features from David Crystal (2001): lexical features, grammatical features, discourse features, orthographic features…
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