Customer Experience

11 dokumen

The Influence of Customer Experience and Brand Trust on Consumer Repurchase Intention in The Spotify Premium Application (Study on Students of State Polytechnic of Malang)

Skripsi (D4)2025Firsia Noistataka

In the digital era, music streaming services became an important part of daily life. One of the most prominent platforms was Spotify Premium, which successfully attracted global attention through its superior features. This study aimed to examine the influence of customer experience (X1) and brand…

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